Consumer Insights Strategist
Location: St. Louis Missouri
Description: Gannett is currently interviewing Consumer Insights Strategist right now, this occupation will be placed in Missouri. Detailed specification about this occupation opportunity please read the description below. Have you dreamed at working at one of the top NBC affiliates in the country? It’s a new year, and with it comes the possibility of you taking your career to a higher level and becoming a part of the NEW Gannett!
Our Sales team connects our business partners with our consumers leveraging the unmatched, local media assets and integrated marketing expertise that only KSDK can provide. As an Account Executive, these media assets include the NBC Olympics, Sunday Night Football, The Voice, Saturday Night Live, numerous local and national digital platforms; inclu! ding SEO and SEM and award winning newscasts.
KSDK N! ews Channel 5 has a proven history of creating partnerships that focus on our customers’ success. We have a legacy news brand with a nationally recognized team of reporters, photojournalists and producers. We partner with the community and we know what matters to St. Louis. If you are looking to join a winning team and a proud tradition of excellence, consider us.
What we need:
KSDK seeks a Consumer Insight Strategist to Lead the organization into the position of superior ‘thought leadership’ as it relates to understanding consumer behavior. Studies the marketplace looking for potential within business categories (Medical, Retail, Financial, etc.), and analyzes consumer behavior insights within those categories and its ancillary categories. Arms the salespeople with information to gain credibility with advertisers and also make calls on high priority accounts to share insights personally. Ties insights into opportunities for customers to gro! w their business. Then makes a recommendation on which channels can maximize results for customers.
Responsibilities:
- Evaluates the St. Louis marketplace media expenditures and collaborates with sales managers on key categories and prospects.
- Performs in- depth analysis of data to identify opportunities for categories and specific advertisers to increase their market share and incorporate the benefits of our entire integrated product suite.
- Develops ‘thought leadership’ in key categories (including but not exclusive): Automotive; Retail; Restaurants; Medical; Home Improvement and Personal Injury attorneys. Include ancillary categories related to each key category.
- Correlates insights into potential implications for respective customers and communicates to sales managers and account executives alike
- Understands audience based selling principles and how to apply audience analysis in conjunction with researc! h data for creative executions and an overall media strategy focused on! the customer’s return on investment.
- Collaborates with sales managers and account executives in customizing an insightful presentation for our customers.
- Participates in client presentations and insight meetings as an extension of the sales team.
- Collaborates with Client Services Director to ensure execution of customer’s business objectives in an effort to align the creative with the client needs and overall account strategy.
- Must be detail oriented and able to hit deadlines.
- Position reports to General Sales Manager
What you need:
- 3 years related experience
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If you were eligible to this occupation, please email us your resume, with salary requirements and a resume to Gannett.
If you interested on this occupation just click on the Apply button, you will be redirected to the official website
This occupation starts available on: Sat, 08 Feb 2014 16:35:33 GMT